ScoopWhoop IPL
ScoopWhoop IPL
ScoopWhoop Media is India’s most exciting digital media company that creates lifestyle & pop culture content across its online, mobile, and social channels. The brand engages with a young audience aged 13–35 through its different channels
The Ask
The Ask
During the IPL season of 2023, ScoopWhoop, a content platform catering to a youthful audience, strategized to introduce a prediction game. The objective was to maintain seamless user experience while boosting retention rates with added enjoyment.
During the IPL season of 2023, ScoopWhoop, a content platform catering to a youthful audience, strategized to introduce a prediction game. The objective was to maintain seamless user experience while boosting retention rates with added enjoyment.
The Ask
During the IPL season of 2023, ScoopWhoop, a content platform catering to a youthful audience, strategized to introduce a prediction game. The objective was to maintain seamless user experience while boosting retention rates with added enjoyment.
Research
Research
Given the imperative launch alongside other market players on the IPL kickoff day, I delved into past years’ prediction games to gauge the landscape. This exploration aimed to anticipate potential challenges and opportunities within the space.
Given the imperative launch alongside other market players on the IPL kickoff day, I delved into past years’ prediction games to gauge the landscape. This exploration aimed to anticipate potential challenges and opportunities within the space.
Research
Given the imperative launch alongside other market players on the IPL kickoff day, I delved into past years’ prediction games to gauge the landscape. This exploration aimed to anticipate potential challenges and opportunities within the space.
Design
Design
Facing time constraints, I made a strategic decision to simplify the user flow, granting them the liberty to respond freely, using just one word or number. This approach aimed to maintain a seamless experience while capturing the essence of IPL excitement within the interface, ensuring users felt immersed in the game's anticipation and thrill.
Facing time constraints, I made a strategic decision to simplify the user flow, granting them the liberty to respond freely, using just one word or number. This approach aimed to maintain a seamless experience while capturing the essence of IPL excitement within the interface, ensuring users felt immersed in the game's anticipation and thrill.
Design
Facing time constraints, I made a strategic decision to simplify the user flow, granting them the liberty to respond freely, using just one word or number. This approach aimed to maintain a seamless experience while capturing the essence of IPL excitement within the interface, ensuring users felt immersed in the game's anticipation and thrill.
More Works More Works
More Works More Works
shreyansh
shreyansh
shreyansh
shreyansh
©2024 (MAA, I DID IT)🥹
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©2024 (MAA, I DID IT)🥹
Go Back To Top
©2024 (MAA, I DID IT)🥹
Go Back To Top
©2024 (MAA, I DID IT)🥹
Go Back To Top